Recently I wanted to buy drinks in bulk and I was at the H-Medix Gwarimpa store, I noticed they had a section outside for those that want to buy drinks in Bulk, makes it super convenient
It seems simple right, but here’s what is profound about this simple gesture, he picked an already available RESOURCE (the space for that section) and modified to serve a new CUSTOMER SEGMENT (Bulk Drink Purchasers) , without having to add to his current KEY ACTIVITIES (because he would buy those drinks in bulk anyways so they can stock in the store)
This small tweak in their business model can generate as much as 15% more income (if not more, would be great to actually know how much revenue increase this tweak generated for the branch)
The truth is if you are running your business and you haven’t articulated what your business model entails honestly you are groping in the dark AND you are leaving money on the table
If I were you, I would really take advantage of the Business Operations & Strategy Session with me where we will help you
- Artifculate your Business Model
- Clarify your Customer segment and what products best fit them
- Define the value proposition and how to stand out in the market place
- Assess you Key Resources with an eye of deploying them in new ways to increase revenue
Small Business owners and even mega corporations like NNPC have hired me to take their staff through this process
Send me an email now let’s get you gaining clarity and earning more I’M HERE FOR YOU
mail@theothman.com